E-Business and E-Commerce (2nd Edition)
By Dave Chaffey.
Description
The second edition of "E-Business and E-Commerce Management "builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or pract...
ISBN(s)
0273683780, 9780273683780
